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BRANDING TRUTHS

The truth? The global marketplace has never been louder—and consumer expectations have never been higher. To cut through the noise, brands can’t play by the old rules.

That’s why we created our Branding Truths Report—a deep dive that breaks down 7 myths holding brands back and reveals 10 truths every brand needs to thrive today.

It’s more than a report. It’s a playbook for navigating branding in a new world—where clarity, creativity, and courage separate the forgettable from the unforgettable.

TRUSTED BY

MEET JOSH ROUSH

// STARTED AT THE AGE OF 19

// 200 + BRANDS & COUNTING

// 80+ AWARDS (WITH HIS AMAZING TEAM)

Josh Roush is the Co-Founder and Chief Executive Officer of Movetic, a San Diego-based brand consultancy dedicated to launching, scaling, and revitalizing consumer goods, lifestyle, and culture-driven companies.

Driven by his passion for design, storytelling, and technology, he works closely with ambitious people and brands, fusing heart with hustle.

Get in touch.

Get ready to uncover the real power behind branding, as we debunk common myths and reveal the truths that can transform how your brand connects, grows, and thrives.